Denise Watkins had the opportunity to attend the Intelligent Transport Conference which took place at the Queen Elizabeth II Centre in Westminster, London on 31 October. This one-day conference is marketed as a chance for transport professionals to hear the latest developments in the industry, join discussions, debates, and do some high end networking.
The event was made up of 4 streams; Harnessing Passenger Data, Mobility as a Service, Smart Ticketing and Payments and Real-Time Passenger Information. Each stream had an agenda and speaker line up relevant to the topic which meant it was like attending 4 conferences in one day.
Following the welcome address and a panel discussion entitled “Where is the Global Transport Industry Going” you then had to choose which sessions to join, which was quite a challenge.
During one of the sessions Denise learnt about the progress being made towards providing mobility as a service and the technologies required to succeed such as App based booking systems, real time information, and WHIM type platforms. WHIM claims to be a one stop shop for all your travel needs. In theory they cover all transport modes, tickets, bookings for end to end journeys and travel plans in one easy-to-use app. Sounds brilliant and is already in use in the West Midlands and could be coming to a city near you soon! http://whimapp.com/uk-en/
One of the 4 streams was a really dynamic presentation from the MD of a company called Zipabout. They provide a data aggregation and communications platform for the transport industry which doesn’t sound that interesting on the face of it but when you delve into the detail of what they can do with the data in terms of predicting demand, monitoring customer experience and targeted communication it was fascinating. At the other end of the spectrum we heard about the use of data to improve public transport which was more of a look back at what we’ve done rather than a view into the future.
To read more about the Intelligent Transport Conference, please click on the following link: https://www.intelligenttransportconference.com/